About Us
Tea Begins was created with a simple belief: that tea deserves the same respect as any craft refined over time.
In a world of shortcuts and excess, we return to intention - sourcing thoughtfully, processing carefully, and offering only what we believe is worth keeping.
Our collection is deliberately small. Each tea powder is selected for clarity of purpose, not novelty.
Nothing is added. Nothing is rushed.
Our Approach
We work closely with trusted producers to source high-quality tea leaves, chosen for their flavour, consistency, and integrity. From ceremonial matcha to roasted hojicha, each product is developed to serve a distinct role - whether for ritual, daily enjoyment, or creative expression.
Every tea is evaluated not just by grade, but by how it feels when prepared, shared, and returned to again.
The Collection
Rather than offering many options, we focus on a considered series:
- 001 Ceremonial - the purest expression
- 002 Artisan - balanced and versatile
- 003 Culinary - bold and reliable
- 004 Hojicha - warm and grounding
Each one stands on its own, yet belongs to the same language.
Why Tea Begins
Because tea is not meant to impress - it is meant to be lived with.
Slow mornings. Focused afternoons. Quiet evenings. Familiar hands reaching for the same tin.
This is where tea begins again.